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You can’t. Can you? Because if the world had no words, what would you think with? How would you think?
Without words, we’d all be still living like cavemen. And you wouldn’t be reading this... on a screen. But I love that that’s how the world works. Because if our world can’t exist without words, they obviously have immutable power. And that kind of power is bound to get your dopamine running. Often. Rapidly.
For over half a decade, I’ve written words and crafted identities for brands across luxury, architecture, real estate, fashion, clean energy and finance. What I’ve learnt is, rings are cooler than sneakers and that EVs aren’t all that better than ICEs. But I can sell all 4 with equal vigour.
Currently, I work as a copywriter with an advertising agency in my home city Mumbai. I also run a blog on luxury and branding at exaltedpoise.com, which you should definitely check out.
I love people almost as much as I love words. So if you fancy a chat, do reach out. We’ll grab some coffee.
Write to me at
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